OUR PROCESS
We have included a general outline of how our processes for each area of our work.
We provide our premium members a complimentary consultation session for their own marketing initiatives. The sessions are often 1hour-2hours.
Please contact us to set up an appointment. Help is on the way.
LOGO DESIGN & BRANDING TIMELINE:
- Phase I: Creative brief
- Phase II: Researching your target audience, your competitors, and Inspirations
- Phase III: Choosing your focus, personality, business name, and tagline
- Phase IV: Choosing the look of your brand (colors and font).
- Phase V: Designing Renditions of your logo
- Phase VI: Touch ups and adjustments
- Phase VII: Applying your branding across your business stationary, signage & social media.
BUSINESS ADVERTISING PROCESS:
Understanding Objectives
Define goals and identify the target audience.
Market Research
Analyze competitors and gather audience insights.
Budget Planning
Set and allocate a budget for the ad campaign.
Creative Brief
Develop and get approval for a creative brief outlining objectives and key messages.
Concept Development
Brainstorm and sketch initial ad concepts.
Design and Copywriting
Create the ad’s design and write compelling copy.
Review and Feedback
Collect feedback from internal team and clients, then make revisions.
Finalization
Prepare and proofread the final ad design.
Production
Select printing method, prepare files, and print the ad.
Placement and Distribution
Choose media outlets, negotiate rates, and schedule the ad placement.
Monitoring and Evaluation: Track performance, gather feedback, and analyze results.
Reporting: Compile and present a performance report to stakeholders.
MARKETING CONSULTATION PROCESS:
Initial Consultation
Understand client goals, challenges, and target audience.
Market Research and Analysis
Conduct market research, analyze industry trends, and assess competitors.
Audit and Assessment
Review current marketing strategies, campaigns, and performance metrics.
Strategic Planning
Develop a customized marketing strategy with clear objectives and tactics.
Implementation Planning
Create a detailed implementation plan, including timelines, resources, and responsibilities.
Execution Support
Assist in the execution of the marketing strategy, providing guidance and support.
Monitoring and Evaluation
Track progress, analyze performance metrics, and gather feedback.
Optimization and Adjustments
Make data-driven adjustments to improve strategy effectiveness.
Reporting and Recommendations
Provide detailed reports on performance and offer recommendations for future actions.
Ongoing Support
Offer continuous consulting and support to adapt to market changes and new opportunities.
MARKETING COLLATERAL DESIGN PROCESS:
Initial Consultation
Understand client needs, goals, and brand identity through a meeting.
Research and Discovery
Conduct market research and analyze competitors to gain insights.
Strategy Development
Develop a strategic plan, including key messages, visual style, and project timeline.
Concept Development
Generate and present initial design concepts for client review.
Client Review and Feedback
Gather client feedback and refine the designs accordingly.
Design Production
Create final high-resolution design assets consistent with brand guidelines.
Implementation and Launch
Roll out designs across various platforms and channels, ensuring proper display.
Evaluation and Optimization
Assess design performance, collect data, and make necessary improvements.
Ongoing Support and Maintenance
Provide continuous support, updates, and training as needed.
PROMOTIONALS & MERCHANDISING:
Understanding Objectives
Define goals, target audience, and key messages for the promotional materials.
Market Research
Analyze market trends, competitor materials, and audience preferences.
Creative Brief
Develop a brief outlining objectives, target audience, and desired style.
Concept Development
Brainstorm and sketch initial ideas for promotional and merchandising materials.
Design and Copywriting
Create visual designs and write compelling copy for the materials.
Review and Feedback
Collect feedback from clients and stakeholders, then make necessary revisions.
Finalization
Prepare final designs and ensure all elements are polished and accurate.
Production
Choose appropriate production methods, prepare files, and produce the materials.
Quality Control
Review the produced materials to ensure they meet quality standards.
Distribution Planning
Develop a plan for distributing the materials effectively to the target audience.
Implementation
Execute the distribution plan, ensuring timely delivery of materials.
Evaluation and Reporting
Monitor the impact of the materials, gather feedback, and report on effectiveness.
Ongoing Support
Provide continuous support for updates and additional promotional needs.
Outsourcing Services
Initial Consultation
Understand client needs, goals, and specific requirements for marketing services.
Market Research
Research or Match current service providers and industry trends.
Service Provider Evaluation
Assess potential providers based on capabilities, experience, and reputation.
Creating a Service Brief
Develop a detailed brief outlining the client's objectives, scope of services, and expectations.
Proposal Solicitation
Solicit proposals from selected service providers, ensuring alignment with the service brief.
Proposal Review and Shortlisting
Review proposals, compare offerings, and create a shortlist of suitable providers.
Client Presentation
Present shortlisted providers and their proposals to the client for feedback and selection.
Negotiation and Contracting
Facilitate negotiations between the client and the selected provider to finalize terms.
Contract Preparation and Signing
Prepare service contracts, ensuring all terms are clearly defined and agreed upon, and oversee the signing process.
Onboarding and Integration
Assist in onboarding the selected service provider and integrating them into the client's workflow.
Performance Monitoring
Track the service provider's performance, ensuring they meet contractual obligations and quality standards.
Feedback and Adjustments
Gather feedback from the client and service provider, making necessary adjustments to the service agreement.
Reporting and Evaluation
Provide regular reports on the service provider’s performance and the overall success of the arrangement.
Ongoing Support
Offer continuous support for managing the service contract and addressing any issues that arise.