OUR PROCESS

We have included a general outline of how our processes for each area of our work.

We provide our premium members a complimentary consultation session for their own marketing initiatives. The sessions are often 1hour-2hours.

Please contact us to set up an appointment. Help is on the way.

LOGO DESIGN & BRANDING TIMELINE:

- Phase I: Creative brief

- Phase II: Researching your target audience, your competitors, and Inspirations

- Phase III: Choosing your focus, personality, business name, and tagline

- Phase IV: Choosing the look of your brand (colors and font).

- Phase V: Designing Renditions of your logo

- Phase VI: Touch ups and adjustments

- Phase VII: Applying your branding across your business stationary, signage & social media.

BUSINESS ADVERTISING PROCESS:

  1. Understanding Objectives

    • Define goals and identify the target audience.

  2. Market Research

    • Analyze competitors and gather audience insights.

  3. Budget Planning

    • Set and allocate a budget for the ad campaign.

  4. Creative Brief

    • Develop and get approval for a creative brief outlining objectives and key messages.

  5. Concept Development

    • Brainstorm and sketch initial ad concepts.

  6. Design and Copywriting

    • Create the ad’s design and write compelling copy.

  7. Review and Feedback

    • Collect feedback from internal team and clients, then make revisions.

  8. Finalization

    • Prepare and proofread the final ad design.

  9. Production

    • Select printing method, prepare files, and print the ad.

  10. Placement and Distribution

  • Choose media outlets, negotiate rates, and schedule the ad placement.

  • Monitoring and Evaluation: Track performance, gather feedback, and analyze results.

  • Reporting: Compile and present a performance report to stakeholders.

MARKETING CONSULTATION PROCESS:

  1. Initial Consultation

    • Understand client goals, challenges, and target audience.

  2. Market Research and Analysis

    • Conduct market research, analyze industry trends, and assess competitors.

  3. Audit and Assessment

    • Review current marketing strategies, campaigns, and performance metrics.

  4. Strategic Planning

    • Develop a customized marketing strategy with clear objectives and tactics.

  5. Implementation Planning

    • Create a detailed implementation plan, including timelines, resources, and responsibilities.

  6. Execution Support

    • Assist in the execution of the marketing strategy, providing guidance and support.

  7. Monitoring and Evaluation

    • Track progress, analyze performance metrics, and gather feedback.

  8. Optimization and Adjustments

    • Make data-driven adjustments to improve strategy effectiveness.

  9. Reporting and Recommendations

    • Provide detailed reports on performance and offer recommendations for future actions.

  10. Ongoing Support

    • Offer continuous consulting and support to adapt to market changes and new opportunities.

MARKETING COLLATERAL DESIGN PROCESS:

  1. Initial Consultation

    • Understand client needs, goals, and brand identity through a meeting.

  2. Research and Discovery

    • Conduct market research and analyze competitors to gain insights.

  3. Strategy Development

    • Develop a strategic plan, including key messages, visual style, and project timeline.

  4. Concept Development

    • Generate and present initial design concepts for client review.

  5. Client Review and Feedback

    • Gather client feedback and refine the designs accordingly.

  6. Design Production

    • Create final high-resolution design assets consistent with brand guidelines.

  7. Implementation and Launch

    • Roll out designs across various platforms and channels, ensuring proper display.

  8. Evaluation and Optimization

    • Assess design performance, collect data, and make necessary improvements.

  9. Ongoing Support and Maintenance

    • Provide continuous support, updates, and training as needed.

PROMOTIONALS & MERCHANDISING:

  1. Understanding Objectives

    • Define goals, target audience, and key messages for the promotional materials.

  2. Market Research

    • Analyze market trends, competitor materials, and audience preferences.

  3. Creative Brief

    • Develop a brief outlining objectives, target audience, and desired style.

  4. Concept Development

    • Brainstorm and sketch initial ideas for promotional and merchandising materials.

  5. Design and Copywriting

    • Create visual designs and write compelling copy for the materials.

  6. Review and Feedback

    • Collect feedback from clients and stakeholders, then make necessary revisions.

  7. Finalization

    • Prepare final designs and ensure all elements are polished and accurate.

  8. Production

    • Choose appropriate production methods, prepare files, and produce the materials.

  9. Quality Control

    • Review the produced materials to ensure they meet quality standards.

  10. Distribution Planning

    • Develop a plan for distributing the materials effectively to the target audience.

  11. Implementation

    • Execute the distribution plan, ensuring timely delivery of materials.

  12. Evaluation and Reporting

    • Monitor the impact of the materials, gather feedback, and report on effectiveness.

  13. Ongoing Support

    • Provide continuous support for updates and additional promotional needs.

Outsourcing Services

  1. Initial Consultation

    • Understand client needs, goals, and specific requirements for marketing services.

  2. Market Research

    • Research or Match current service providers and industry trends.

  3. Service Provider Evaluation

    • Assess potential providers based on capabilities, experience, and reputation.

  4. Creating a Service Brief

    • Develop a detailed brief outlining the client's objectives, scope of services, and expectations.

  5. Proposal Solicitation

    • Solicit proposals from selected service providers, ensuring alignment with the service brief.

  6. Proposal Review and Shortlisting

    • Review proposals, compare offerings, and create a shortlist of suitable providers.

  7. Client Presentation

    • Present shortlisted providers and their proposals to the client for feedback and selection.

  8. Negotiation and Contracting

    • Facilitate negotiations between the client and the selected provider to finalize terms.

  9. Contract Preparation and Signing

    • Prepare service contracts, ensuring all terms are clearly defined and agreed upon, and oversee the signing process.

  10. Onboarding and Integration

    • Assist in onboarding the selected service provider and integrating them into the client's workflow.

  11. Performance Monitoring

    • Track the service provider's performance, ensuring they meet contractual obligations and quality standards.

  12. Feedback and Adjustments

    • Gather feedback from the client and service provider, making necessary adjustments to the service agreement.

  13. Reporting and Evaluation

    • Provide regular reports on the service provider’s performance and the overall success of the arrangement.

  14. Ongoing Support

    • Offer continuous support for managing the service contract and addressing any issues that arise.